Global Law Firm
Commissioned to research and write a major in-depth reports on the international oil & gas sector and the global supply chain 2020.
This involved looking at market trends and industry drivers to produce analysis of these sectors today and provide an outlook on potential future developments
The reports had to be accessible and add value to the understanding of sophisticated industry insiders as well as a general readership
- The Global Supply Chain 2020 http://www.clydeco.com/insight/article/supply-chain-2020
- Oil Price Volatility – Risks and Opportunities http://www.clydeco.com/blog/energy/article/oil-price-volatility-risks-and-opportunities-2016
Specialist investment firm
Approached by a former client for copy writing and consultancy work to raise profile of their new business in national, broadcast and trade media
Identifying interesting, newsworthy topics for press releases, feature articles and blogs
Themes covered include: tax issues, crowdfunding, alternative investments, small business and personal finance issues. Coverage includes:
- City Am opinion piece “Why the fall in EIS investment matters” http://www.cityam.com/264133/fall-small-business-investment-via-enterprise-investment
- Investment Week article “Diversification in today’s turbulent markets” http://www.investmentweek.co.uk/investment-week/opinion/3001034/what-is-real-diversification-in-these-markets
- City AM feature article “The risks and rewards of SME investing”: http://www.cityam.com/244451/risks-and-rewards-sme-investing-not-all-small-business
- Financial Director magazine “De-mystifying private equity” De-mystifying private equity
Leading IFA
Commissioned to write expert opinion piece for Accountancy Age magazine on new changes to pension rules for employers
Top restaurant group
Hired to re-vamp all website copy for high end restaurant in St Pauls, owned by leading restaurant group. In addition, drafting monthly marketing e-mails and offer alerts
Also tasked with drafting fortnightly column City AM newspaper, by-lined to the Head Chef on food issues
- http://www.paternosterchophouse.co.uk
- http://www.cityam.com/article/catch-game-birds-they-fly
- http://www.cityam.com/article/sustainable-food-argument-flawed-we-just-need-more-variety
- http://www.cityam.com/article/british-chickens-can-give-french-run-their-money
PR agency specialising in B2B
Hired by a fast-growing PR agency for repeat projects in two consecutive years delivering all copywriting for Colleges Week, a major annual event in the educational calendar on behalf of their client, a leading FE institution
This involved drafting all web content, “get involved” toolkits, promotional material such as banners, posters and flyers, as well as press releases to publicise the event
Additional providing copywriting services for other agency clients including IT firms and recruiters
City-based management consultancy
Approached by another PR contractor Amy had previously worked with to help support a new management consultancy looking to build up “expert collateral” to position it as a thought leader in its field
Drafting opinion pieces and feature articles on technical topics such as financial forecasting, outsourcing and “activity-based costing”
www.bawconsulting.com, registered company number 9420289