Case Studies

002 (3)

Amy Wilson

Global Law Firm

Commissioned to research and write a major in-depth reports on the international oil & gas sector and the global supply chain 2020.

This involved looking at market trends and industry drivers to produce analysis of these sectors today and provide an outlook on potential future developments

The reports had to be accessible and add value to the understanding of sophisticated industry insiders as well as a general readership

Specialist investment firm 

Approached by a former client for copy writing and consultancy work to raise profile of their new business in national, broadcast and trade media

Identifying interesting, newsworthy topics for press releases, feature articles and blogs

Themes covered include: tax issues, crowdfunding, alternative investments, small business and personal finance issues. Coverage includes:

Leading IFA

Commissioned to write expert opinion piece for Accountancy Age magazine on new changes to pension rules for employers

Top restaurant group

Hired to re-vamp all website copy for high end restaurant in St Pauls, owned by leading restaurant group. In addition, drafting monthly marketing e-mails and offer alerts

Also tasked with drafting fortnightly column City AM newspaper, by-lined to the Head Chef on food issues

PR agency specialising in B2B 

Hired by a fast-growing PR agency for repeat projects in two consecutive years delivering all copywriting for Colleges Week, a major annual event in the educational calendar on behalf of their client, a leading FE institution

This involved drafting all web content, “get involved” toolkits, promotional material such as banners, posters and flyers, as well as press releases to publicise the event

Additional providing copywriting services for other agency clients including IT firms and recruiters 

City-based management consultancy 

Approached by another PR contractor Amy had previously worked with to help support a new management consultancy looking to build up “expert collateral” to position it as a thought leader in its field

Drafting opinion pieces and feature articles on technical topics such as financial forecasting, outsourcing and “activity-based costing”, registered company number 9420289